Starting your marketing journey can feel like a mountain to climb. The key is to simplify. By focusing on a few core essentials, you can build a strong foundation without burning out or overspending.
Step 1: Define Your Brand
– Create a simple logo that reflects your business.
– Choose two main colors and stick with them.
– Develop a short tagline that captures your purpose.
Step 2: Build a Website
– Keep it simple with three to five pages.
– Make sure it is mobile-friendly.
– Include a clear call to action such as “Book Now” or “Get a Quote.”
Step 3: Start an Email List
– Use a tool like Mailchimp or Flodesk.
– Create a signup form on your website.
– Offer a discount or free resource to encourage signups.
Step 4: Show Up on Social Media
– Pick one or two platforms where your audience spends time.
– Post at least once per week.
– Share behind-the-scenes, testimonials, or tips.
This checklist ensures you have a consistent brand presence across key platforms. GCG Marketing can help you complete each step quickly so you can focus on running your business.