A marketing plan does not need to be a 30-page document. A one-page plan gives you focus, clarity, and direction. What to Include in Your One-Page Marketing Plan:– Your Target Audience: Who are you trying to reach? Define their needs.– Your Offer: What solution do you provide? Why is it valuable?– Key Channels: Website, email, […]
How to Create a One-Page Marketing Plan in Under an Hour Read More »
Get your marketing off the ground with this checklist designed for small businesses and entrepreneurs.
Where to Begin: A Simple Marketing Checklist for Small Business Owners Read More »
Consistency matters on social media, but you do not need to reinvent the wheel. Use these ideas to stay visible: GCG Marketing creates ready-to-use social content calendars so you never run out of ideas.
10 Easy Social Media Post Ideas for Busy Business Owners Read More »
You do not need a big budget to look professional online. With the right tools, you can create a strong brand presence that builds trust and attracts customers. Tools to Use:– Canva: Create logos, social graphics, and presentations.– Squarespace or WordPress: Build a clean, functional website.– Mailchimp or Flodesk: Design branded emails with ease.– Google
How to Look Professional Online Without Spending Thousands Read More »
Starting a business is exciting, but many new entrepreneurs fall into the same traps. Here are the most common mistakes and how to avoid them: 1. Trying to Do Everything YourselfDIY is great in the beginning, but spreading yourself too thin leads to burnout. Outsource when your time becomes more valuable elsewhere. 2. Inconsistent MarketingPosting
What Every First-Time Entrepreneur Gets Wrong About Marketing Read More »
Hiring a marketing team may sound intimidating, but it is more straightforward than most entrepreneurs think. Here is what you can expect with GCG Marketing: The Process:1. Discovery call to learn your goals.2. Marketing audit to see what is working.3. Strategy session to outline next steps.4. Execution where we handle design, setup, or campaigns.5. Regular
What It’s Really Like to Work With a Marketing Team (Even if You’re Small) Read More »
Turning a side hustle into a full business requires more than word of mouth. Strategic marketing makes the difference. Steps to Level Up:– Invest in a professional logo and website.– Build an email list to nurture repeat customers.– Set a consistent posting schedule on one or two social platforms.– Define your target audience clearly.– Track
From Side Hustle to Serious: Marketing Tips for Leveling Up Read More »
Your website should be more than a digital brochure. It should generate leads. Here is how to make it happen: GCG Marketing designs websites with conversion in mind so you get more leads without more stress.
How to Turn Your Website Into a Lead-Generating Machine Read More »
Many small business owners wonder which marketing tasks to do themselves and which to outsource. Here is a simple guide: Good to DIY:– Posting casual updates on social media.– Writing short blog posts about your expertise.– Responding to customer comments and reviews. Better to Outsource:– Website design and maintenance.– Branding and logo design.– Paid advertising
When to DIY Your Marketing (and When to Hire a Pro) Read More »
Running a business is expensive, but your marketing does not have to be. Here are some of the best free tools to save time and money: Using these tools helps you build momentum without straining your budget. GCG Marketing can help you choose and set up the right tools for your business.
The Best Free Marketing Tools You Should Be Using Right Now Read More »
